Istiana Bestari has never had a “9-5”. She’s a self-proclaimed expert side hustler and found the freedom lifestyle right out of university.
Istiana’s a travel vlogger, YouTuber, singer/songwriter and full-time videographer/photographer under her business Lilac Media Group. “When things get crazy and busy, I remind myself that I chose this and I control everything I'm doing to be able to travel lots, create my own schedule and do the things I've always wanted to do."
In this episode, Sam and Istiana discuss:
the early days of launching a YouTube channel
pitching brands as a content creator
pursuing a dream career in the music industry
challenges of the traditional “9-5”
balancing multiple revenue streams
running a business with your boyfriend